Local games are integrated into landmark buildings to explore the new model of culture, tourism and metauniverse


Relevant data show that the digital economy represented by the Internet has developed rapidly in China, with the market size growing from 11 trillion yuan to more than 45 trillion yuan, and the proportion of the digital economy in GDP has increased from 21.6% to 39.8%.

“In the process of strengthening reality with virtual reality, what is important is how to bring better experience to users and create more value and services.

Taking the classic Shikumen building near Shanghai as an example, after the digital transformation, the first digital red culture experience space in China, “Revival and Ode”, introduced AR, VR, AI, radar sensing, LBS, ring screen image and other interactive technologies to create a party history learning and red culture experience project with the characteristics of the times, Attract many young users.

In addition to empowering each other with domestic offline landmarks, Diandian has actively arranged “going to the sea” in an interactive way.

Through category innovation, a rich leisure game matrix has been formed, and breakthroughs have been achieved on multiple tracks, covering leisure, game, placement, etc.

The consumer market with booming supply and demand showed the vigorous vitality of China’s economy and the continuous recovery of consumer confidence from one side.

Shanghai Red Classic Trail AR Guide System is the first time to add “digital person” Irene, whose prototype is based on the NPC role of the popular game of Century Huatong, making “digital person” become the red resource publicity ambassador.

However, with the development of technology, digital applications are integrated into the lives of ordinary people, and also inject new vitality into the development of the real economy.

The former connects 14 red scenic spots in Shanghai, while the latter uses the AR Tour Platform as the entrance to connect the surrounding physical merchants.

Among them, “Shining Town” has been online for less than five months, with more than 40 million monthly active users, the maximum daily activity of more than 5 million, and a cumulative number of visits of more than 620 million, making it a phenomenal blockbuster on the Roblox platform.

At present, starting from the “Revival ยท Song” project, Shanghai Century Huatong has built a complete set of cultural tourism metauniverse development plans, and has reached cooperation with many well-known regions and scenic spots across the country, including planning a parallel space-time of virtual and real combination for customers such as a Shikumen block in the downtown area of Shanghai and Kuanzhai Alley in Chengdu, and accelerating the empowerment of traditional cultural tourism and commercial entities through modular customization, game-based operation and mature management mode, And explore new business models in this process.

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Life’s prosperity depends on the Kangbo cycle< NFT Business said that it will lead you to find the era dividend of Web3.0 and the metauniverse track, which is the best direction for grassroots counterattack in the next three years! If you want to firmly grasp the next big cyclical opportunity that is more explosive than the Internet, more than 99.9% of people will get the first barrel of gold faster.

For a long time, some voices used to call online social networking, online games, online shopping, live video and other digital lifestyles virtual economy, and believed that excessive addiction to the virtual world would damage the development of the real economy.

For example, in some scenarios where efficiency is required first, then virtual products may better meet users, such as the future metauniverse conference, which is more convenient and cheaper.

Over the past year of operation, it has received more than 6000 tourists in total, including 42% of tourists under the age of 30.

It can also incubate more digital realization methods, such as digital collection distribution, purchase of intangible cultural heritage souvenirs that have been officially introduced and certified, and discount of NFT tickets when traveling offline, to activate more users.” Xie Fei, president of Century Huatong, said that Century Huatong, which is mainly engaged in Internet games, relies on the integration effect of game technology, It has successively laid out emerging industries such as data center, metauniverse and brain science, expressed a more vivid real world with the vivid language of virtual world, and constantly promoted the traditional physical industry to reduce costs and increase efficiency and break through boundaries with game technology.

The combination of virtuality and reality, to a certain extent, solves the tourism experience of scenic spots affected by seasons, weather, shortage of human service resources and other issues, and provides tourists with a comprehensive interactive experience, including tactile, immersive sense of participation, social appeal, etc.

While promoting the project, the development of two AR application products, “Shanghai Red Classic Trail AR Tour” and “Performance World AR Tour”, has been completed.

How to “jump out of the game to see the game, jump out of the technology to see the technology”? The industry points out that games are no longer just entertainment – when it is found that a large amount of “data living water” needs a larger, safer and environmentally friendly “computing pool” to accommodate it, advanced computing centers have been built in the Yangtze River Delta and the Pearl River Delta; Good at scene construction, interactive design and commercialization of virtual economy, and magnify the scene IP value of the physical culture and tourism industry through game-based development and operation; The game “LiveTopic” has become a teaching aid for overseas teachers to teach teenagers Internet literacy, social emotion and network security; Intangible cultural heritage can be fully reflected in “Legend World” and “Celebration of the Remaining Years”…

In terms of entities, such as intelligent detection equipment, it is ultimately necessary to provide services for entities.
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According to the data, during the Spring Festival holiday just past, China’s travel and tourism were booming, and the number of tourists in many scenic spots increased…

With the rise of metauniverse technology, this concept has not only infiltrated into local game development, but also become an important support for creative resources in the cultural tourism industry.

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However, some netizens suggested that some landmark buildings were overcrowded and disordered due to the overload of passenger flow, which affected the offline experience.

The overseas revenue of self-developed games accounts for more than 70%.

“Based on game-based operation, it can be more suitable for young people’s preferences and bring more fun to traditional cultural tourism.

Don’t make blind efforts.

Diandian Interactive has launched three meta-universe concept games on the Roblox platform – MegaMech, an open world sandbox game, LiveTopia, and NoSquidinGame, a survival shooting game.

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