In the nearly 100 billion scale construction training market, what solutions do enterprises need?


Then it climbed all the way, accounting for more than 30% by the first half of 2021.

Among them, the passing rate of first-class builders is less than 5%, and there are about 700000 holders; The passing rate of secondary constructor is slightly higher, and only about 10%.

It is reported that even after 12 years of deep cultivation in the industry, construction engineering has only achieved nearly 2 million paid person times of training, and the market space is still large.

However, if there is the b-end business, the valuation may be doubled several times.” The above investors believe that.

That is, officially entering the new era of vocational education, this “new” will change significantly on the supply side.

The posts in each link are highly professional and require high vocational skills.

Because of the Internet The network can accelerate the improvement of concentration..

As long as it is the industrial chain of real estate, it can not be unaffected.

The outbreak of any industry, only capital is not enough, but also needs the influx of talents.

The logic of support is that the expenditure of financial construction and manufacturing industry in the enterprise training market accounts for 60% of the total expenditure.

B-end has more imagination space.

Steel Chamfer

Let the industry see the value of b-end business.

According to the registration data, in the past three years, the number of construction workers applying for various examinations has exceeded 10 million every year, and the market scale will exceed 12 billion yuan in 2020 alone.

Now, vocational education has begun a new round to attract the attention of investors.

Why this track? According to the data of iResearch consulting, after years of development, China has formed a huge employment group with a level of more than 53 million people in 2020.

Specifically, the changes in the supply side in the field of vocational education are mainly reflected in the fact that a large number of C-end enterprises have begun to deeply layout the b-end market, including star enterprises such as three classes, class bar and hi learning network.

If you take udemy as an example, you can obviously find that starting from C-end in 2010, the b-end business has achieved nearly 20% of the whole revenue nine years later.

But the advantage of construction engineering is that the stock is enough to support a large company.

“For the incremental market, it goes without saying that the impact is huge.

Because this is an industry highly encouraged by the policy.

Therefore, the vocational qualification examination of construction engineering has become an important measurement standard and access requirement.

The whole industrial chain is long and complex.

Directly reflected in the valuation, udemy soared from $2 billion to more than $4 billion in just one year.

The outbreak of any industry, only capital is not enough, but also needs the influx of talents.

First, there are layers of policy overweight, followed by the crazy filling of capital and talents, so vocational education naturally ushered in new variables.

After all, being listed often means being able to exit, so there will be a more benign investment cycle.

Especially for overseas benchmarking enterprises, with the successful IPO of udemy, the financing of US $420 million and the market value of nearly US $5 billion directly blew up the whole track.

After all, the current real estate enterprises have been greatly affected, but the final conclusion is that the impact is only the incremental part; As an industry with 110000 stock construction enterprises, with more than 53 million practitioners, the stock space is large enough.

As far as the C-end market is concerned, the passing rate has not been high.

Since the K12 new deal, many investors have gradually left the education industry and focused on other tracks, such as semiconductors, new energy, carbon neutralization and so on.

In 2015, the number of applicants for construction engineering qualification examination was less than 6 million, and it will break 10 million in 2020.

But this is not the case.

At the same time, many investment institutions outside the industry began to come in.

Usually for an industry, supply determines the industry space, and demand determines how much money an enterprise can make in the end.

Why is this time? “One reason is that these enterprises have accumulated enough teaching and research, teaching and service capabilities at the C-end, which is the premise for entering the b-end, that is, they are ready; the other reason is the growth of valuation.

Since everyone likes to talk about growth rate and market space, there is a track in China that has been underestimated and has huge growth space.

That’s architectural training.

For investors, they prefer to pay attention to benchmarking.

“From our intuitive experience, no matter the launch strategy or the launch strength, there are a lot of K12 playing methods.

“According to my observation, there may be a group of people watching the education track in the investment institutions, but the last money didn’t withdraw much, and another group of people continued to watch vocational education.

Most importantly, its b-end business grew by more than 100%.

If there is only the C-end business, the price given by the capital market is limited.

The growth rate is very fast, but the concentration is very scattered, and the top five market shares are less than 15%.” An industry researcher analyzed 36 krypton.

Then, there will be relatively large structural opportunities for infrastructure construction in 2022.

This also explains why the financing of vocational education track reached a new high in 2021.” The investment director of a large investment institution told 36 krypton.

It is obvious that those K12 people have switched to the field of vocational education, which has also led to the increase of customer acquisition costs in the industry.” Said the head of the Department.

Capital is always the smartest and most sensitive to the market.

In any industry, it is common for one head to account for 30% of the actual operation share.

36 krypton once learned from the advertising department of one of the leading Internet enterprises in China that there was a large influx of talents from the original K12 only at the delivery end.

On the other hand, for the construction industry, it is easy to think of the question is whether there are so many opportunities for the real estate to decline so fast.

“The core indicator to measure the high growth of an industry is the penetration rate, which includes stock penetration rate and incremental penetration rate.

Therefore, a large number of candidates can only pass the training, but many practitioners’ learning time is not fixed, so it is difficult to concentrate on the course.

On the surface, with the departure of these people, it seems that the funds behind them will also retreat together.

In this industry, it is not surprising that the market share of the next five head enterprises will add up to more than 40%.

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