Architectural structure — the future has come and will come — some views on the future of Design Institute


The winter of the design institute may really come

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After listing, some enterprises have shown a good momentum in market expansion, business transformation, talent introduction and technological innovation

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This situation is not only difficult to attract or retain high-end talents, but also difficult to create high-quality projects

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More than ten years ago, the average age of employees in Western consulting companies was at least 20 years older than us, which has long been in the trend of “aging”

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On the contrary, the current situation of the online Tucao Design Institute and the young people who make complaints about the future of the design institute are numerous

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The state-owned design institutes basically have a “mother-in-law”, and they can’t do their own business

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At the same time, it will also affect the introduction and promotion of young talents

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Vertically, the whole process of engineering consulting, design and construction general contracting, and horizontally focusing on urbanization, ecological environment and other fields

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The decline of traditional industries is irreversible, and new fields and new formats have emerged

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Enterprises need to make reborn changes, and failure cases are not uncommon   three  — Reform and future reform and transformation are both related and different

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The reality is that more and more young people leave from the design institute

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For example, a terminally ill patient can’t stand the toss and may die on the road of transformation

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The state-owned design institute is limited by the total salary, and the salary of employees does not match the labor paid

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In recent years, everyone has been transforming and chasing market hot spots

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The impact of economic slowdown and overcapacity on the design institute is long-term, trend and irreversible

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If the reform is not deepened, the future of the design institute will be worrying

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However, the owner’s requirements for design are getting higher and higher, and the design workload and work intensity have at least doubled compared with many years ago

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The operating costs of enterprises are getting higher and higher, the design gross profit margin is gradually declining, and the design institute has become a low value-added low profit enterprise

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The economic downturn, the slowdown of investment, the slowdown of infrastructure investment caused by the global economic downturn and the government debt crisis will further aggravate the overcapacity in the survey and design industry

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The system of private design institutes is relatively flexible, with transformation, reform, merger and reorganization, and simple decision-making process

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Although the economic development model driven by large-scale infrastructure investment (including real estate) has some effect in the short term, the negative effects are also very painful and unsustainable

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It is just the opposite of private or listed companies and goes against the market

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Digitization is both an opportunity and a challenge

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Some large design institutes have failed to recruit 985 college graduates for many years

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However, the transformation is by no means a day’s work

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Vertically, the whole process of engineering consulting, design and construction general contracting, and horizontally focusing on urbanization, ecological environment and other fields

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It took China’s infrastructure maniac 30 years to finish almost all the things to be done by later generations

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The guiding opinions of the State Council and the SASAC on deepening the reform of state-owned enterprises try to solve the problems of low operation quality of some state-owned enterprises, and stimulate the motivation of enterprise management by means of management tenure system and contractual management

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In addition, new infrastructure, intelligence and intelligence are the business directions concerned by the design institute

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The value of design has declined for nearly two decades, and the charging standard of survey and design has not changed

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In particular, the state-owned design institute has many problems, such as administration, overstaffing, low efficiency, equalitarianism and so on

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Designers mock themselves as “farmers”

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In recent years, everyone has been transforming and chasing market hot spots

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The “aging” of employees the author has worked abroad for several years and has contacted many European and American design consulting enterprises

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Both enterprise benefits and employee compensation reflect that design has become a low value-added job, not a tall career

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Only through transformation and looking for new economic growth points can the design institute adapt to the changing external market demand

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On the one hand, the enterprise has invested a lot, and the transformation process from business digitization to digital business is long, which can give the enterprise new momentum and breed new productivity

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The traditional design institutes should be transformed

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The low-end design value has further lowered the industry status of the design institute   two  — Transformation and future some people say that the key to the future of traditional design institutes lies in transformation

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Due to the out of control of design qualification and the mixing of employed enterprises, low-cost competition has become the norm, and the actual charging is far lower than the charging standard

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Therefore, it still needs time to test whether this reform can achieve the desired results.

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On the other hand, digitization forces the reconstruction of the management system of survey and design enterprises, including organizational form, resource allocation, process reengineering and knowledge management system

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In addition, new infrastructure, intelligence and intelligence are the business directions concerned by the design institute“ Author: Ding Xiaojun / CCCC first public hospital   Deputy general manager, does the design institute have a future? If so, what kind of ecology will exist in the future? This may be a common concern or confusion in the survey and design industry   one  — Why is there such confusion in the current situation of survey and design industry? We can look at this problem from the aspects of the market situation faced by infrastructure construction, the age structure of employees in the Design Institute, enterprise benefits and employee compensation

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Transformation revolves around the development direction, while reform is aimed at the system and mechanism

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In addition, digital transformation is also the general trend

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The “going global” is affected by the double superposition of Western sanctions and epidemic situation, which is difficult to recover in a certain cycle

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It is certain that enterprises lose their independence, and their independent innovation vitality and reform power will be greatly affected

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After years of rapid development, the scale, capacity and level of the design institute have been greatly improved, but the bright surface has covered up many contradictions within the enterprise

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It is an indisputable and irreversible fact that an industry with overcapacity and uncertain future has lost its attraction to young people, especially the post-95 generation

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However, although state-owned enterprises call themselves standard modern enterprises, the board of directors and board of supervisors are basically furnishings, especially one-man limited companies; Managers are not professional managers, and they are not selected and employed through the market

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The loss of a general contracting project of some design institutes may put enterprises in trouble; Although some design institutes have entered new fields, they have to pay expensive “tuition fees” because of the lack of talents, technology and ability

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As the transformation enters a new business field, the design institute has many problems, such as organization maladjustment, resource maladjustment, management maladjustment and so on

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Accordingly, the absolute value of the remuneration of senior executives and employees of the design institute basically did not increase, but actually decreased in terms of purchasing power

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From the employment choice of college graduates in recent years, design institutes are not the hot choice of 985 and 211 college graduates

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Some enterprises have a solid family background, abundant market and human resources, strong R & D ability, and have gained new life through transformation; Some enterprises operate with “disease” for a long time

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Some groups have strict control over the merger and acquisition of design institutes or the establishment of joint ventures with partners, and even intervene in the business fields engaged by design institutes and whether they can do general contracting

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Now, we are following their footsteps, and the aging of talents in large and medium-sized design institutes is particularly serious“ The old-fashioned concept and lack of innovation of “aging” employees will lead to the decline of enterprise competitiveness, the slow renewal of knowledge and skills, and can not keep up with the pace of technological renewal

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